1. Home
  2. Selling
  3. Seller Certification

Seller Certification

The National Certification Standard program of the National Auto Auction Association (NAAA) uses basic criteria to define everything from inspection and reconditioning to marketing. There are three distinct levels offered – Platinum, Gold and Silver – to meet dealers’ diverse needs.

Learn about the program at NAAA.com/certification.

The benefits of vehicle certification:

Seller benefits

  • Increased sale prices in-lane and online
  • Increased bidding and retention
  • Reduced risk of arbitration
  • Improved inventory turns

Buyer benefits

  • Increased vehicle reliability
  • Backed by guarantee period
  • Effective vehicle comparison
  • Lowered risk of buy backs

Talk with your ADESA sales rep to learn how to get set up with being certified seller.

Updated on September 4, 2025